Breakbeat Media, co-founded by Dave Mays, the founder of The Source, is a multimedia podcast network dedicated to capturing the essence of hip-hop culture. With a focus on bridging the gap between old and new hip-hop, Breakbeat delivers content that resonates with a diverse audience, from legacy fans to the next generation.

When we took over social management, our goal was to expand their reach and establish Breakbeat as more than just a podcast network, but a true destination for hip-hop culture. While continuing to showcase show clips, we introduced a more dynamic content mix, incorporating hip-hop news, trending moments, and culturally relevant conversations to make their social channels feel like a go-to hub for the culture.

By weaving in strategic content alongside podcast clips, we transformed Breakbeat’s social presence into a highly visible, culturally relevant platform that engaged and expanded their audience across multiple channels.