Influencer Marketing
Since Ggiata Delicatessen's inception, we've worked alongside the brand to solidify its reputation as Los Angeles' premier authentic Italian deli.
Through carefully curated influencer strategy, we tapped into multiple demographics to expand their audience, increase organic reach, and position them at the forefront of the food industry. Rather than relying on paid collaborations, we focused on authentic advocacy, engaging true sandwich lovers who were genuinely excited to share their experiences.
In exchange for meals, we secured organic coverage from passionate food enthusiasts, resulting in a steady stream of high-quality user-generated content (UGC) that Ggiata has repurposed across its social channels. By prioritizing credibility and community-driven content, we helped transform Ggiata from a new concept into a must-visit culinary destination in LA.