Helping iHerb tap into Gen Z with strategic affiliates & UGC.
Helping iHerb tap into Gen Z with strategic affiliates & UGC.
Helping iHerb tap into Gen Z with strategic affiliates & UGC.
Content Creation
iHerb
iHerb
iHerb sought to expand its reach to Gen Z but lacked UGC content that resonated with this audience. We stepped in to bridge the gap — identifying high-quality TikTok Shop affiliates who aligned with their brand and creating trend-driven UGC designed to engage Gen Z consumers.
Our content strategy and affiliate outreach were carefully curated to showcase key products each month while ensuring iHerb's messaging connected authentically with the next generation of shoppers.
iHerb sought to expand its reach to Gen Z but lacked UGC content that resonated with this audience. We stepped in to bridge the gap — identifying high-quality TikTok Shop affiliates who aligned with their brand and creating trend-driven UGC designed to engage Gen Z consumers.
Our content strategy and affiliate outreach were carefully curated to showcase key products each month while ensuring iHerb's messaging connected authentically with the next generation of shoppers.
iHerb sought to expand its reach to Gen Z but lacked UGC content that resonated with this audience. We stepped in to bridge the gap — identifying high-quality TikTok Shop affiliates who aligned with their brand and creating trend-driven UGC designed to engage Gen Z consumers.
Our content strategy and affiliate outreach were carefully curated to showcase key products each month while ensuring iHerb's messaging connected authentically with the next generation of shoppers.
