iHerb sought to expand its reach to Gen Z but lacked UGC content that resonated with this audience. We stepped in to bridge the gap — identifying high-quality TikTok Shop affiliates who aligned with their brand and creating trend-driven UGC designed to engage Gen Z consumers.

Our content strategy and affiliate outreach were carefully curated to showcase key products each month while ensuring iHerb's messaging connected authentically with the next generation of shoppers.